A thriving team doesn’t happen by chance - it’s based on strong relational bonds with trust as the foundation. In today’s shifting work environment, where remote and hybrid collaboration add new layers of complexity, teams need more than just strategy and skill. They need deep trust, psychological safety, and systems that support well their ways of working. Having led two design teams and coached many more, I’ve been in the trenches and now help teams with exactly this: creating alignment, shared direction and consistent execution.
I know that many teams struggle to stay aligned. Leaders and team members often feel overwhelmed, disconnected, or stuck in unhelpful patterns of communication. You might be navigating competing priorities, unclear roles, or decision-making processes that lead to frustration and inefficiency.
I work with teams to create an atmosphere of open, constructive dialogue, mutual accountability, and a shared sense of purpose. Together, we create new ways of working that empower your team to deliver their best work while fostering a culture of resilience and innovation.
Build trust.
Align your team.
Create sustainable impact.
Focus areas:
Through a tailored, structured and dynamic process, I help teams develop the mindset, structures, and systems needed for effective collaboration. Together, we typically work to:
Strengthen trust and psychological safety within the team.
Establish team agreements to support everyday interactions and ways of working.
Rewrite the team’s story for purpose and belonging.
Align the team around a shared vision, mission, and values.
Improve feedback culture and communication skills.
Catalyse diversity and different cultural landscapes to uncover new possibilities.
Create structures that enhance collaboration and productivity.
Uncover and transform hidden dynamics that impact communication and collaboration.
Transform conflict and creative friction into a source of innovation and growth.
Define clear roles and responsibilities in the team.
Establish accountability structures to ensure progress and follow-through.
Reignite the creative spark and commitment to good work.
Schedule a call for a stronger, more aligned team.
Is this right for your team?
Your team is:
A brilliant group of individuals, but not pulling in the same direction.
Struggling with communication, trust, or alignment.
Facing challenges in remote or hybrid collaboration.
Experiencing breakdowns in relationships and decision-making.
Stuck in cycles of tension and unproductive meetings.
Lacking clarity around roles, responsibilities, and expectations.
Ready to shift from frustration to collaboration.
You want to:
Create a shared direction and rally the team behind it.
Build a high-trust, psychologically safe team culture, capable of tackling unpredictable challenges.
Create alignment around your shared purpose and values.
Improve communication and feedback within the team.
Establish clear structures and agreements for effective ways of working.
Increase adaptability and resilience in times of change.
Foster a culture of co-creation and innovation.
My coaching approach is systemic, relational, and focused on deep transformation. It combines toolboxes from creative leadership, strategy, systemic coaching and regenerative leadership. I bring a systems thinking and coaching approach that works with the relational intelligence of a team as a whole. Because each team is unique, my approach to coaching your team is tailored to your specific team and challenges.
The process typically includes:
Team assessments to uncover issues and hidden challenges.
Creative and highly engaging team-building activities that infuse a sense of possibility and playfulness.
Facilitation of meaningful conversations that lead to real alignment.
Systemic constellations to identify patterns and shift unhelpful behaviours.
Practical tools and structures for effective ways of working.
Ongoing accountability support to embed change over time.
Through this holistic approach, teams can build stronger relationships, align with their values, and cultivate a culture of collaboration and trust. Great work usually follows right after.
Team coaching typically requires a 6 to 12-month engagement.
What you can expect
Workshops and retreats
Facilitation differs from coaching because it has more clearly defined outcomes. My role as a facilitator is to drive the process towards those outcomes, which we define in collaboration with you and your team.
If what you are looking for is a one-off engagement rather than a longer process, I can facilitate your workshop, team-building day or strategy retreat. I held my first workshop 20 years ago when I was a designer at the Sony Design Centre in London. I’ve held hundreds of workshops on framing research, exploring new opportunities and concepts, mapping customer journeys and service blueprints, defining team strategy, product vision, and I’ve since moved towards workshops on leadership, culture and team collaboration.
Examples of workshops:
Feedback culture for teams
Apart together - leading remote teams
Resilience for founders
Leading in the age of AI
Relational Intelligence for leaders
Change Catalyst - driving change for innovators
Self-leadership workshop for managers
Transforming conflict for teams
Creative problem-solving
Workshops can be scheduled for half a day, a full day or a multi-day retreat. The investment starts from 32.000 DKK + VAT for half a day.
My client’s words
“Martina led a 1 day workshop for my EMEA leadership team, which came together in person after a long time of working virtually. Martina has been great and helped us to create our vision, design our team alliance and align on our next year’s priorities.
I have been particularly impressed how well the set up worked, with us being together in one room and Martina joining us virtually and how she was able to read the room. I can highly recommend Martina and look forward to hopefully more opportunities to work together.
Franziska Ferraz - VP, Commerce Grid Activation Central and Southern Europe at Criteo
“A fantastic culture-focused workshop that has had an immediate impact on team unity and performance. In a very enjoyable and motivational way, Martina and Mark got us all to open up and be honest with ourselves, quickly helping us to get to resolutions that will make a real difference.”
Caroline Whittaker, Strategy Director at Continuous
This workshop was co-facilitated with Mark Harland from Form.
“Martina helped us structure our tasks, and delegate them to certain days. With a real structure in place, we were able to open our alliance and allow room for change.
We also took a hard look at what my colleague and I are like as humans, and how well we supplement each other.
Martina has never been critical, but she made us realize that I’m the energetic enthusiast that throws herself into the deep end of the pool while my colleague, on the other hand, is the slow, steady swimmer who will cross the pool one lap at a time. We both knew that we complement each other really well, but with Martina’s help, we have really been shown that in combination, the two of us can move mountains.”
Helle Martens, founder of UX Copenhagen and co-founder of UX studio
Read Helle’s description of the coaching process with me here.